Christian Bluemelhuber_02
Concept and design of personal stationery for the professor for strategic communication at the berlin university of the arts. Starting point for the design concept – comprising colours (dayglo-pink, mint, yellow, blue), forms (areas of colour, lines, dots), typefaces and printing techniques – was the expressed wish for the utmost possible number of different businesscards. 4-colour-litho combined with silkscreen printing (white and opaque) and full use of the printed sheets allowed for 24 businesscards (A7), 4 greeting cards in A5 and in A6, 2 letterheads in A4 as well as in A5, plus 10 different adress labels.
Each piece of printed matter is individually numbered, making each unique. The envelopes used are ordinary manila envelopes marked by the address label stuck around the edge.
Production: Sylvia Lerch, Material & Produktion, München; Printing: Druckerei Rehmbrand und Lang Siebdruck GmbH, München; Photography: Renate Neder, München
2014
